The Jute Difference


Janet Morgenstern Passani, MBAJanet Morgenstern Passani, MBA, is a strategic marketing director with over 20 years of experience specializing in healthy, sustainable lifestyle brands. She has contributed to a number of startups and international brands including Smartfood (PepsiCo) and Stride Rite. Blending strategy and creativity, her expertise is developing distinctive brands, creating print and online communications, and building communities.

With two decades of natural products experience, Janet has followed her passion for natural living and brings personal and professional insights as a consumer and marketer for healthy products, services and initiatives. Janet is inspired by creative ideas, nature, mission-driven ideas and cultural experiences.

Janet is also founder of BostonEco, an online and events networking group growing healthy, sustainable living in Boston and beyond.


Experts in healthy, natural living

The Jute Marketing team specializes in healthy, natural products and ideas. From years of industry experience, we know the leading trends and key players. We have established relationships and networks within the natural community including LOHAS (Lifestyles of Health and Sustainability) conscious consumers, healthy living and fitness experts, bloggers, industry and media connections.


The Jute Marketing team is carefully picked from our network of experts to match your budget, brand, and project needs. Hire Jute Marketing for new product launches, special projects, interim marketing consultations or ongoing as a director of marketing (full or part-time) to provide continuity, marketing leadership and implementation. It’s the ideal combination of high caliber talent without the excess overhead costs or a fixed agency staff.


Senior-level team

Your project won’t be assigned to a Junior Account Executives at Jute Marketing. Instead you will work exclusively with senior-level professionals. We are experts in our field and work with a select number of clients. The Jute Marketing team includes award-winning copywriters, designers, publicists, and digital specialists who have worked with major brands, advertising agencies, and organizations building brands and all the marketing programs needed to communicate what makes a brand unique.


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